• Matt Wolach

Should a Founder Do Sales?

When launching, how important is it for the founder to sell the product?


When launching, software founders often wonder if they should be the ones to sell their product. After all, they built the product so they know it, but they may think they are not "born" to sell.


Hogwash.


I've seen the most technical, engineering, analytical people learn how to sell, and do it well.


Know why?


Because sales is about process. It's about frameworks and formulas. Things software engineers know well.


Watch the video for how to sell when you launch.


Then get a free guide here to give you some initial DOs and DONTs that will quickly get you on the right path: