VIDEOCAST: Selling to Enterprises versus Small and Medium Companies
What are the PROs and CONs of each type of selling process?
Selling to large enterprise organizations gives a big boost to revenue with high dollar deals, but it can take a long time to close.
Selling to small and medium organizations can give you that quick win, but you need to close a lot of them to make a big difference.
Brand and Sales Expert Joe Escobedo and SaaS Sales Expert Matt Wolach discuss the PROs and CONs of each.